Latoya Whitfield is a powerhouse speaker, purpose coach, and founder of the award-winning nonprofit A Queenpreneur’s Plan. With an unshakable commitment to purpose and community, she champions Black women-owned businesses and reminds women they don’t need permission to shine—only courage to be their authentic selves.

As the visionary behind The Dare to Dream Awards, a sold-out celebration honoring Black women creatives, leaders, and hidden gems, Latoya ensures they are seen, celebrated, and supported in every room they enter. Through her signature M.A.P.S. Framework—Mindset, Attraction, Purpose, and Stewardship—she equips women to lead with clarity, build aligned communities, and create purpose-driven lives and businesses.

Her work has been featured on NBC, FOX, and across countless communities, where she shows up with love, strategy, and results. Whether mentoring youth, speaking to students, or coaching entrepreneurs, Latoya brings energy that shifts atmospheres.

Rooted in faith and legacy as a wife and mom of three, Latoya is living proof that when Black women walk in purpose, communities rise.